Are you tired of the same old mainstream content and searching for something a little more daring, a little more raw? Then you've likely stumbled upon the name Ullu, the streaming platform that's carving a niche for itself with its bold and often controversial offerings.
Ullu, a streaming platform that launched in 2018, has rapidly gained traction, particularly among young male audiences seeking narratives that resonate with their desires and experiences. Unlike the sprawling libraries of larger streaming giants, Ullu strategically focuses on providing content tailored to the "heartland," often depicting stories set in rural Indian villages. The platform boasts a diverse range of genres, from forbidden love stories and family sagas to spine-chilling horror dramas, all designed to captivate viewers with their unexpected plot twists and alluring cast.
| Name | Ullu |
| Type | Over-the-top (OTT) Streaming Platform |
| Founded | 2018 |
| Headquarters | Mumbai, Maharashtra, India (Unconfirmed) |
| Area Served | India, primarily, with global accessibility |
| Content Focus | Web series, movies, and exclusive content catering to a young adult audience, with a focus on drama, romance, and thriller genres. |
| Subscription Model | Freemium (watch limited content for free) and paid subscriptions for unlimited access |
| Target Audience | Young adults, particularly in Tier 2 and Tier 3 cities in India. |
| Parent Company | Vibhu Agarwal (Founder) - Company information is often private. |
| Official Website | Ullu Official Website |
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